Realia is a consulting firm that helps Seattle organizations increase their impact through strategic thinking, expert communications, and flawless execution. Melanie Morris founded Realia in 2007 to help clients use business strategy and marketing to sustain and grow their organizations. To keep value high while delivering cost-effective solutions, Realia’s business model is to build a virtual team of trusted consultants specific to each client’s project. Realia team members are senior strategists specializing in marketing, fund development, and capacity-building initiatives focused on strategy and growth.
We use a top-down approach, looking first at the big picture by identifying your key objectives and outcomes. We work with you to assess what’s been done before and what you aspire to be, and help you define the right path to get there. From there, we drill down into details such as which audiences you want to target, and what messages will resonate best with your clients, partners, and donors.
With decades of experience, our senior consultants blend seamlessly into your organization, working closely with your leadership team to get the necessary input and buy-in to ensure successful results. We are known for delivering on schedule and on budget, every time. With extremely high standards of professionalism and a thought-provoking discovery process, Realia partners with you to bring your brand to life.
Strategic discovery of your initiative
Each project begins with understanding the efforts you are currently driving and how the project can help achieve your intended results. We begin by conducting a series of meetings to clearly define project objectives and successful outcomes. We then gather current assets to inform the project approach, and outline your vision for the new deliverables. At this point, we will help define your messaging or modify your current messaging to tell a compelling message around your organization.
Expert messaging to reach key audiences
Core to the success of each project is telling your story in a compelling way that will help others to see the value of your products or services. We will spend time defining the key messaging elements that will bring focus to the project as well as working together through a set of thought-provoking questions to develop a strategy brief. We will use this strategy for all content and to guide the project execution.
Seamless execution to deliver on time, every time
Delivering perfectly to a pre-defined timeline is never easy, but that is what we do exceptionally well. Realia will schedule weekly check-ins and provide regular status reports as needed to ensure your leadership team and stakeholders are well-informed and stay up-to-date throughout the project. Any issues that come up during the project will be proactively addressed and managed.